— We asked people in Norway to upload a short video clip from their home town and created an interactive video. For the people, by the people.
Widerøe is a regional airline in Norway. It operates a fleet of 42 aircrafts, serving 41 domestic and 6 international destinations. It is the largest regional airline in the Nordic countries with 3 million annual passengers and makes 400 take-offs and landings each day.
Together with McCann we produced a campaign that would highlight the fact that Widerøe’s has most destinations of all airlines in Norway, covering the whole country, from the very north to the very south. The campaign was based on a song produced by Norwegian group No. 4. Visitors to the campaign site was able to contribute to the music video, by uploading images or short videoclip’s, and then share their own music video of Facebook and Twitter.