9 Dec 2016

Kygo Life commercial for Expert

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— New film under the concept Bring Music to Life

Expert wanted to focus on one of Kygo Life’s most significant items in its hardware collection: the signature headphone E7/ 800 BT. Kygo’s personal favourite.

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Behind the scenes from the shoot in Grieghallen. Photo by Johannes Lovlund

To bring out the best features from the headset, we wanted to expand the creative concept that we have created with the tagline Bring Music to Life. It was important to keep a red line through the concept for hardware but put it in Expert framing.

– Great sound really brings music to life, so we focused on the dreamlike situation that one often gets while listening to music. Who hasn’t got carried away by the heat of the moment, listening to your favourite beat?, says copywriter Lise Dragland.

The idea and concept came from Good Morning but was brought to life by the help of the production company TYD and Fred Jonny. The commercial aired in all Nordic Countries in November.

— We truly appreciated working with these highly competent teams; Good Morning, Kygo Life and TYD. We believe they managed to merge our distinctive brand assets and tone of voice into the story and mission of Kygo Life, in a very sophisticated manner. We are very proud of the final product and to be part of this cooperation, says Nordic Digital  Communication Director at Expert, Marianne Myhrer Kristiansen.

See also Kygo Life Launch and Kygo Life for XXL

kygo life, good morning, expert, reklame

The team from Good Morning, Kygo Life, Expert, TYD and Fred Jonny. Photo by Johannes Lovlund