— New film under the concept Bring Music to Life
Expert wanted to focus on one of Kygo Life’s most significant items in its hardware collection: the signature headphone E7/ 800 BT. Kygo’s personal favourite.
To bring out the best features from the headset, we wanted to expand the creative concept that we have created with the tagline Bring Music to Life. It was important to keep a red line through the concept for hardware but put it in Expert framing.
– Great sound really brings music to life, so we focused on the dreamlike situation that one often gets while listening to music. Who hasn’t got carried away by the heat of the moment, listening to your favourite beat?, says copywriter Lise Dragland.
— We truly appreciated working with these highly competent teams; Good Morning, Kygo Life and TYD. We believe they managed to merge our distinctive brand assets and tone of voice into the story and mission of Kygo Life, in a very sophisticated manner. We are very proud of the final product and to be part of this cooperation, says Nordic Digital Communication Director at Expert, Marianne Myhrer Kristiansen.