— Good Morning is a creative marketing agency. We believe that the best communication is created at the intersection of strategy, creativity, design and technology. On this basis, we create stories that people talk about and share with friends.
Good Morning consists of 15 employees and has its office in downtown Oslo. The agency was founded by four entrepreneurs in 2010, producing cutting edge digital productions with focus on design and technology. Over the years we have grown from being a production agency into become a marketing agency that also works with strategy, creativity, content and advertising.
We believe in stories that inspire people, and we often use technology to tell it in the most engaging way. To stand out and tell who you are, rather than just telling what you have, becomes more important all the time.
Good Morning consists of interdisciplinary skills and helps organizations to create communication that convinces the end user. We begin at the strategic level, before creative concepts are developed - which are then taken out in both analogue and digital channels. What perhaps distinguishes us the most compared to other agencies, is that we produce the digital solution inhouse ourselves.
Several companies have in recent years seen the values of building their own digital services. It may be services such as the Ruter ticket app or Vipps payment app, or there may be services that define the entire company, such as Uber. Not only do they add real value to the end user, but the service itself becomes part of the branding of the company. We work holistically with mapping the needs of the users to the finished product, as well as content and follow-up. Read more about our thoughts on services.
A good website is the hub for both earned and paid channels. Our award winning designers and developers produce tailor made sites for our customer. Our multidisciplinary expertise ensures that it is user-friendly, search-optimized and engaging.
Technology evolves so fast that most companies fail to adapt, and many industries are turned upside down since new digital solutions appear on the market constantly, that make work more efficient and accurate. We work strategically around how businesses can use technology to gain market share or restructure the organization.
In an industry characterized by buzzwords, we wish to be straightforward and call a spade a spade. Good Morning works according to 6 principles to create awareness for a brand or a product:
To create communications that works, target audience must be mapped and objectives clearly outlined before we can do anything else. A solid strategy and plan is the foundation for successful communication.
As we are constantly being peppered by advertisement in our everyday life, it is important to find the stories people actually want to hear. We believe in using creativity to create stories that speak to the hearts of people.
A great story deserves a great storyteller. Whether that is achieved by design, programming, animation, film or text, it needs to be experienced seamlessly. Solid craftsmanship is in our DNA and should arouse curiosity and admiration.
An idea or a story is not worth anything if it does not reach out to people. Therefore, we use time to facilitate diversification in own, earned and paid media. Sometimes we use ambassadors, other times we boost the message using Facebook advertising. Regardless on the client or who we are trying to reach, we always produce a distribution plan.
The time when you measured, analyzed and reported once the campaign is over, is definitely in the past. To keep up the pressure during the entire campaign period, analysis and adjustments are made in real time. This means that content will be changed and adapted continuously to give the best results.
Once you have the attention of people, it is important to make conversions. By collecting data and points of contact, we are able to work systematically with communication afterwards.
We are a unique generation.
We remember the time you had to be careful when calling long distance calls on your landline phone, and when the modem made biip-biip sounds when connecting to the internet in 33.6 kbps speed. The time when the chat via mIRC was frowned upon and we were branded as nerds.
Today it is something else entirely. Society, and the whole world, has changed because of technology and communication. Twitter played a significant role during the Arab Spring, Facebook has become such a big media channel that it threatens the traditional media, and Uber challenges the entire transport industry without owning a single car.
If the generations before us only knew! And generations after us will never believe us when we tell them about "the old days".
We who work in Good Morning are still nerds at heart. And we are nerds who want to make a difference. Either by developing a new service that no one has seen before, or by creating a story that is so fascinating that you will tell it to your grandchildren someday. The goal is to become the pioneers who will define the communications industry. It may sound a bit visionary, but the opportunities to do just that, has never been more potent than right now. Fortunately.
Do you think the technological progress is going too fast? The truth is that it never will go as slowly in the future as it does now.
- Eirik Fjellaksel, CEO & Advisor
The North Alliance founder Helge Onsum is working chairman at Good Morning. Here with CEO, Eirik Fjellaksel.